Dean Meiling’s quiet intensity gives way to an almost boyish smile as he describes what it is like to race cars. “I enjoy the sensation of speed, turning, braking,” he said. “It’s a little like skiing: going down the mountain feeling like you are in control, even over difficult terrain.”

Aspen advertising activism again (Vail Daily)

The Aspen Skiing Co. is running ads in the major ski and snowboard publications touting its employees environmental efforts. ASPEN, Colorado — The Aspen Skiing Co. will buck the ski industry trend again this year and go with an advertising campaign that touts political activism rather than powder.

Top Story Videos (KOAA)

If you ask people around the country what comes to mind when they think of Colorado, our mountains and skiing usually top the list. But when it comes to skiing and snowboarding, what can ecologically-minded residents do with old equipment. Selling it or trading it in on new stuff tops the list.

Skico, Snowmass team for one-two advertising punch (The Aspen Times)

ASPEN - The Aspen Skiing Co. will buck the ski industry trend again this year and go with an advertising campaign that touts political activism rather than powder.

Russell Bishop: Live From The Oasis At The DNC - Slow Down To Speed Up (HuffingtonPost)

Robert Kennedy stopped by yesterday and we asked him what he does to relax, unwind, unplug. His answer? He likes to go skiing. You have...